Over the years I worked on dozens of TV commercials as
Creative Director or as Visual Effects Artist
but I always find the most beloved work to my
heart is what I write , direct and visualize by post
production and visual effects
its the most beloved work to my heart Because I have
Absolute imprint on that work
from the concept the sound effects and this work is bit
special for me because its my first direction at Dubai
and its my tenth direction also .
Notes about the Colors
and the general taste of the Commercial :-
Because the client wanted
to aim this commercial for United Arab emirates audience
you will notice that the colors and the general taste of
the design interior and exterior a bit to saturated and
oriental
and to match the clients
needs and budget I have gone for this colors , designs
and the client loved it so for my taste this is not my
favorite theme but as they say client always right !!
Story Boarded
:-
Creating a new
concept to emphasis the target of the TV Commercial wasn't
easy
Because of the service provide and the current Financial
Crisis , after two days of brain storming I got a Very
good concept
and I got the approval from the client to it started to
write the screen play for the idea then started to draw the
story board.
here is some drawings from the story bored.
From The
Locations :-
started to shoot after about 2 weeks of preparations casting
, choosing location and all the boring details of the
production
I will skip this part because its so long and got lot of
technical details.
here is some pictures from the shooting.
Here is some Pages in Low
resolution of VFX snaps PDF
Watch the TV
Commercial here
Note :- this is not the final
version of the commercials based on the client request
Creative
Director | Directed | Produced | VFX | Sound
By
Mahmoud Mostafa : DoLeeP
My tenth Direction
Dubai 2009
Special Thanks to
Tamer el Hendway The great Production manager
The Original
Output Format is HD 1080p
Done With Zero Production Budget "Excluding
Equipments rental Costs"
Software Smoke 2009
3ds Max 2009
Vray | Poly Boost
Adobe After Effects CS4
Knoll Light Factory | Sapphire
Adobe Photo Shop CS4
AVID Media Composer
